Management Jedi Training
Being a manager is a tough job. One reason is because not only do you have your daily course of work to see to, but the pressure that comes from above and below in the hierarchy of your company. The team you manage may be a little “high maintenance” or require more attention at times than is convenient, while the people on the higher rungs of the ladder you’re on are making demands that can leave you feeling exhausted, burned out, and in doubt of your own abilities. Top that with the loneliness that comes from...
read moreA Connected Business
Running a business means that you have many, many responsibilities. Certain things are on your daily plate that require you to hire, train, and manage staff. You also have to look at reporting and numbers to ensure that your business is making progress and meeting or exceeding goals. Another requirement that some small businesses miss out on is connecting to customers and clients, and also increasing the customer base. There are a lot of ways that this can be done, but there is one way that is becoming increasingly popular. Social...
read moreLocally Owned and Operated
Those are some of my favorite words to see when I enter a small business in my community. I know that when I visit a business that is owned and operated locally that I am supporting my local economy, and that is something to feel good about. I feel more comfortable being in a place that is dedicated to not only providing me with what I am looking for, but also takes an interest in me as a person and member of the local community. The economy has put a damper on all types of small businesses, and if you own a small business you might...
read moreTalk to me
If there’s one thing that gripes me about going into a small store these days, it’s the lack of customer service. Yeah, I know, everybody says they offer good customer service, but who really does? Right now retailing is tough and sales are down, so what do store owners do? They cut their staff so there aren’t enough frontliners to cover the floor. Then if you have a question about a product, or need some help, good luck with that! I hate being pounced on at the door. But that doesn’t mean I don’t want to be acknowledged. At least...
read moreEmail Campaigns
Turn Potential Customers into Actual Customers When marketing for any type of business, there are go to ideas and pieces that are an absolute must. More recently, email campaigns have become one of those must do marketing ideas that small businesses especially need to make a part of their regular marketing. If you and/or your business are ready to reach out even further to your customers or potential customers and familiarize them even moreso with your products or brand, then email is the essential marketing idea for you. You want...
read moreDon’t Wear This To Job Interviews
Once you enter to the reality of being thrown into a job search, there are so many things that you have to take into consideration. You must make sure that your resume is a perfect reflection of you and your skill set, so that a company will be able to determine if you would be a good fit. You will need ensure your cover letters are tailored to the specific job and company. And on top of it all, you have to find a way to dress appropriately for the job interview. Dressing up for a job interview can be way too stressful for many people....
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Business and You
- Tightrope: Hire someone for your PR? Depends ... June 2, 2010Hi, Gladys, I have written a book that I self-published. My dream is to build a business around promoting my book and offering workshops and seminars on the subject, which is all about providing effective customer service. My concern is about promoting the workshops and book. I would like to hire a PR company to help me out. However, my husband says that pai […]
- Tightrope: Don't let bad habits sabotage your success May 26, 2010Summer is quickly approaching. Why not use this time to take a look at your lifestyle to be sure it is beneficial to your success? […]
- Tightrope: Stop and remember the reason you're in business May 19, 2010Maintaining your sense of balance is far more vital than you might imagine. […]
- What your business looks like speaks volumes May 12, 2010Hello Gladys, I own a beauty salon, and so far we are one of the few salons in town that hasn't turned our salon into a day spa. We do hair only, and we do an excellent job. My shop's specialty is cuts and hair color. So far my business hasn't been as successful as I had hoped it would be. A couple of my longtime customers say that my salon is […]
- Don't have employees? You're still an entrepreneur May 5, 2010Hello, Gladys What exactly is an entrepreneur? My roommate says that if a business does not have employees it can't be considered a real business. […]
